Important cost-benefit Arguments for
Introducing a content Management System

When introducing any new system, the goal is to achieve a return on your investment, or at the very least reap a clear benefit. Introducing a content management system often goes hand in hand with rethinking your processes, methods of writing, content, and documentation structures.

Content
Creation

Content Management

Content Publishing

Content presentation

Content
Security

Simplifies Content

Content
Creation

This may differ from program to program, but most content management systems allow its users to create content without having to know HTML (which is a huge benefit to business owners!). It simplifies the process of creating a site structure, especially as most content management systems now offer a web-based authoring environment.

Content
Management

A content management system also helps streamline the content approval process. For example, let’s say someone writes an article and submits it. The CMS will then send that page to the manager for approval. The manager can approve it and the page will then be whisked away to an editing team.

Content
Publishing

A CMS should allow for both web-publishing and intranet publishing, and it should be intelligent enough to apply any site or page layouts automatically to the page that you’re publishing. Once the site or page design has been created by a web developer or graphic designer, you can then apply that to your CMS so that each article is presented in that format.

Content
Presentation

There are a number of things that a content management system can do in terms of presenting your content. One thing we’ve discussed is enhancing the navigation of the site. Different systems may offer different perks, so read up on all of the details so you know exactly what you’re getting into.

Content
Security

The threat of a data breach hovers over businesses large and small. That makes security a critical consideration for your website. The entire burden of security falls onto your shoulders with a custom-built site.

Simplifies
Content

In the early phases of your website, you’ll probably create most or all of the content. That’s not sustainable. You’ll want more content creators as your business scales up and the website starts pulling its financial weight.